The digital economy is rapidly shifting toward convenience-driven platforms, and the Multi-Service App has emerged as one of the most powerful business models in today’s on-demand world. Instead of downloading and managing multiple applications for food delivery, ride-hailing, grocery shopping, medicine delivery, home services, and digital payments, users increasingly prefer a single app...

Introduction The service industry has undergone a dramatic transformation over the last decade, driven by digital innovation and the rapid adoption of smartphones. Traditional service models that relied on physical offices, phone bookings, and manual coordination are being replaced by app-based platforms that connect customers and service providers in real time. One of the biggest contributors...