For broadcasters on Bigo Live, producing engaging content is only half the battle; understanding what resonates with your audience is equally important. A/B testing is a powerful method to evaluate different content styles, formats, or interactive strategies by comparing viewer responses and engagement metrics. By systematically experimenting, streamers can optimize their shows, increase...

Bigo Live has become a global sensation in the live-streaming world, not only for its interactive content but also for the unique ways viewers engage with streamers. One of the most popular features on the platform is sending virtual gifts. But what drives users to spend real money on digital items, and why has gifting become such an integral part of the Bigo Live experience? At the heart of...

When I first downloaded Bigo Live, I never imagined that I would eventually become an active participant. In the beginning, I was simply a curious viewer. I opened random streams, observed the lively interactions, and quietly enjoyed the atmosphere from the sidelines. The platform was entertaining enough on its own—colorful visuals, creators from around the world, and a constant flow of...

In the fast-paced world of live streaming, viewer retention is everything. On Bigo Live, where thousands of streams are available at any given moment, streamers have just a few seconds to convince a viewer to stay. Whether a user quickly scrolls past, lingers for a minute, or fully immerses themselves, isn’t random—it’s driven by a set of underlying psychological and...